Legal

Privacy Policy

Last updated: November 2025

PrettyLyst (“Company”, “we”, “our”, or “us”) operates the website prettlyst.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, interact with our platform, or use our services.

We are committed to protecting your privacy and handling your information in accordance with applicable Canadian and United States privacy laws, including PIPEDA, CCPA/CPRA, and other state-level requirements.

1. What Information We Collect

We collect the following types of information:

a. Information You Provide

  • Name
  • Email address
  • Phone number (optional)
  • Location / city
  • Clinic or business details (if you create or claim a profile)
  • Messages sent through contact forms
  • Account login information (if applicable)

b. Information Collected Automatically

We automatically collect:

  • IP address
  • Browser and device details
  • Usage data and analytics
  • Pages visited
  • Referral sources
  • Cookie and tracking data

c. Publicly Available Business Information

We may collect and publish publicly available information about clinics and providers, including:

  • Business name
  • Address
  • Public contact details
  • Public-facing website and social links
  • Public descriptions of services
  • Images posted publicly by the business

We do not collect private or sensitive personal health information.

2. How We Use Your Information

We use collected information to:

  • Provide and operate the PrettyLyst platform
  • Improve website performance and user experience
  • Respond to user inquiries
  • Allow clinics to claim and manage their profiles
  • Send newsletters or marketing messages (you may opt out anytime)
  • Analyze trends and traffic patterns
  • Prevent fraud or misuse
  • Comply with legal obligations

We do not sell personal information.

3. Cookies & Tracking Technologies

We use cookies, pixels, and analytics tools for:

  • Essential site functionality
  • Understanding usage behavior
  • Improving performance
  • Personalization
  • Marketing/advertising attribution

Users may disable cookies in their browser settings; however, some features may not function properly.

4. Sharing & Disclosure of Information

We may share information:

a. With Clinics (Only if You Submit It)

If you request information or contact a clinic through PrettyLyst, we share your submitted details with that clinic.

b. With Service Providers

We may share data with trusted third-party vendors including:

  • Hosting providers
  • Analytics services
  • Email/SMS platforms
  • Customer support tools

These providers access data only to perform services for PrettyLyst.

c. For Legal Compliance

We may disclose information to:

  • Comply with legal obligations
  • Respond to regulatory requests
  • Protect rights, property, and safety

5. Data Retention

We retain personal information only as long as needed for:

  • Providing services
  • Fulfilling purposes in this Policy
  • Meeting legal or regulatory requirements

6. International Data Transfers

PrettyLyst may process data in:

  • Canada
  • The United States
  • Other jurisdictions where our service providers operate

By using the Site, you consent to the transfer of information to countries that may have different privacy laws than your own.

We maintain safeguards to protect information regardless of location.

7. Your Privacy Rights

a. Canada (PIPEDA)

You may request:

  • Access to your personal information
  • Corrections or updates
  • Withdrawal of consent
  • Information about how your data is stored or used

b. United States (State Privacy Laws)

Depending on your state, you may have additional rights, including:

  • Right to know what data is collected
  • Right to request deletion
  • Right to correct inaccuracies
  • Right to opt out of “selling” or “sharing” of personal data
  • Right to access your information
  • Right to limit use of sensitive information

PrettyLyst does not sell personal data.

To exercise rights, contact: [email protected].

8. HIPAA Notice

PrettyLyst is not a healthcare provider, not a covered entity, and not a business associate under HIPAA. We do not process electronic protected health information (ePHI).

9. Security

We use industry-standard safeguards to protect personal information. However, no internet transmission is 100% secure.

10. Third-Party Links

PrettyLyst may contain links to third-party websites. We are not responsible for their content or privacy policies.

11. Children's Privacy

The Site is not intended for individuals under 16. We do not knowingly collect data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date reflects the most recent version.

13. Contact Us

Email: [email protected]